Management, maintenance, and design of the Pittsburgh Penguins website was Gigi’s primary responsibility at the organization.
Daily updates, large projects and redesigns challenged her as she taught herself front-end coding and the basics of UI and UX.
#MA1KIN1000
On March 12, 2019, Evgeni Malkin reached 1,000 career points in the NHL. To celebrate this accomplishment we created a webpage highlighting great moments in his career. Collaborating with other departments, our hard work paid off when Malkin scored the 1,000th point and everything came together. We promoted the page via social media and web.
As of January 2020, the page accumulated 14,292 views with an average time spent on page of 146 seconds. Click the link in the post below to view #MA1KIN.
Matt Cullen - A Hockey Life
Matt Cullen had a remarkable NHL career. After playing over 1,500 games he hung up his skates to begin the next phase of his life. Because Cullen is such a staple in the Pittsburgh Penguins community, we decided his final story should be honored with something more than a standard article. I created a marketing webpage that housed the story.
The turnaround on this page was approximately three days. Collaborating with other departments, the fan reaction was fantastic. We promoted the page via social media and web.
As of January 2020, the page accumulated 57,492 views. Users spent an average of 186 seconds on this page. Click the link in the post below to view A Hockey Life.