View my full social portfolio on Gondola (I’m still building it out): https://gondola.cc/gigi.vaccaro
My role in the creation of the posts below varies including ideation, copywriting, graphic design, photography and videography.
ZAR: "Somebody jumped into me and almost broke my nose."
— Pittsburgh Penguins (@penguins) December 15, 2019
Tanev: "Me."
Mic'd up moments, celebrations, and more in the brand new episode of In The Room. Watch here: https://t.co/BMsEOiOJ5o pic.twitter.com/3AgueZrUVW
View this post on InstagramOne more sleep ‘til game day 🔜
A post shared by Duquesne Basketball (@duqmbb) on
PensTV crew: you've been warned.
— Pittsburgh Penguins (@penguins) April 7, 2019
Watch out for future @keybank challenges with Sid and Geno. 😆 pic.twitter.com/r2CVp3z6Lw
These @keybank Challenge outtakes may be the best thing we've seen all day. 😆 pic.twitter.com/mldnxjIvYk
— Pittsburgh Penguins (@penguins) April 5, 2019
Take this downtime to release some creative energy and show us your skills. Check out our printable coloring pages, courtesy of @PPG: https://t.co/YRuhXRGlL6 pic.twitter.com/IPTuS5jXTM
— Pittsburgh Penguins (@penguins) March 18, 2020
Russian caviar? We want in.
— Pittsburgh Penguins (@penguins) March 13, 2019
More well-deserved congratulations for Geno! pic.twitter.com/iYk4Co5xIs
1,500 games, 15 homes, and almost 15 years of marriage.
— Pittsburgh Penguins (@penguins) March 6, 2019
Bridget Cullen reflects on her journey with Matt: https://t.co/XwMBnwbgtt pic.twitter.com/WkaeRe5g8u
Freeze tag with Sidney Crosby?
— Pittsburgh Penguins (@penguins) February 28, 2019
BEST. PRACTICE. EVER. pic.twitter.com/yq6DQe0q3c
Top o’ the mornin’ to ya!
— Pittsburgh Penguins (@penguins) March 15, 2019
We think you’ll be happy to know that green @LabattUSA beer will be on tap at this weekend's games. 🍀 pic.twitter.com/yWf95fTQB7
1,500 games is certainly something to celebrate. A ceremony will be held in Matt Cullen's honor prior to tomorrow’s game vs. the Florida Panthers. pic.twitter.com/uXdcpGWghm
— Pittsburgh Penguins (@penguins) March 4, 2019
Skyword published an article about the Pittsburgh Penguins Senior Director of New Media, Andi Perelman (Gigi’s manager!).
The last two Tweets featured in the article were drafted by Gigi!
The Fan Advantage: Winning Tips from the Pittsburgh Penguins' Social Media Strategy
Good social content helps your brand build emotional connections with your audience. Great social content, however, connects your audience with each other. After all, community is the whole point of social media. It's also the backbone of the Pittsburgh Penguins social media strategy, which is one of the reasons why they have the most engaged audience in the NHL.
