National Hockey League

Gigi’s role:

Live Social Contributor, creating content for the NHL’s social media team, home team and away team

What she accomplished:

  • Implemented in-game content strategy by identifying key value propositions, building cohesive storylines

  • Proactively collaborated and communicated with stakeholders to identify pregame, in-game, and postgame content and messaging goals

  • Professionally interacted with coaches, professional athletes, and fans

  • Content delivered measures 140,000+ likes and 330,000+ views across platforms

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You heard the kiddo! #LetsGoPens

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Burgh Brides

Gigi’s role:

Contract writer for Burgh Brides, Pittsburgh’s premiere bridal blog

What she accomplished:

  • Drafted stories that featured select couples, ceremonies, and receptions

  • Conducted key word research to identify best terms and phrases to leverage in website copy

  • Adhered to brand and partnership guidelines to ensure vendors were represented accurately

  • Leveraged Google Drive and monday.com to collaborate and deliver assets to client

  • Managed workflow through project management system

  • Attended video meetings as needed with client

Ian Flanigan

Gigi’s role:

Contract marketer for country music artist Ian Flanagan

What she accomplished:

  • Run weekly meetings with artist and agent/manger to discuss upcoming appearances, shows, interviews, and marketing needs

  • Created graphic system for Twitter and Instagram to promote upcoming shows and ticket sales

  • Edited and delivered design assets for interviews and appearances according to venu e

  • Created lyric video for new single using Adobe After Effects

  • Leveraged Google Drive to collaborate and deliver assets to client

Product Photography

Gigi’s role:

Contract marketer for Carrie Weidner, creative and photographer

What she accomplished:

  • Analyzed competitor websites and email nurture campaigns

  • Analyzed key search terms and phrases that aligned with brand objectives, products/solutions, and voice

  • Drafted copy for website based on competitive and SEO research

  • Designed and drafted copy for email campaign to nurture prospects

  • Maintained consistent and timely communication with client via email and video calls

  • Leveraged Google Drive to collaborate and deliver assets to client